The florist industry has a significant but often invisible impact on both the environment and the people behind the flower production. Many cut flowers are grown in countries such as Kenya, Colombia and Ecuador, where the climate is favorable but resources are often limited. To meet global demand, the flowers are transported by air and refrigerated transport, which gives rise to large amounts of carbon dioxide emissions. In addition, floriculture requires a lot of water – something that creates problems in areas where water is already in short supply. Chemical use is also extensive, as flowers are not food and therefore not subject to the same regulations. Pesticides are used on a large scale and can contaminate both soil and water.

The social consequences are equally serious. Many workers in the flower industry face low wages, long working hours and a lack of protective equipment, despite handling toxic substances on a daily basis. Women often make up the majority of the workforce and are particularly exposed to health risks. The right to organize is often restricted, making it difficult to improve working conditions.